ARAI KREVA
Illustrator X Designer
PROJECTS
Project |01
Project |01 How Do You Majulah Your Singapura
A movement to identify nationalism by feeling, knowing and being Singaporean through graphics, typography and illustrations using the Singaporean behaviour and expressions. National campaigns around Singapore rarely touches on topics that challenges our mindset instead we are being exposed to a desired lifestyle.
Project |02 This Could Be You practice safety at home
The concept of the series is about the failures to keep a safety practice guideline in the home. Instead of working on the 6 major causes, its concentrating on the 'fall' series illustrating something that could cause major hurt. Laughing at people falling is the oldest most cruel joke ever focusing on the comedy instead of the seriousness.
Project |02
Project |04
Project |04 Product Design (Cat Food)
Kenko - Chan
In the market of cat foods, companies will always resort to bright heavy colour pallates and placing the picture of the animal and glimpse of the actual food and or the ingredients used. Premium Selects: Kenko-Chan is not only a healthy product for your cat, it attracts future consumers seeing something different on the rack. We intend to increase product value through packaging design and the concept of illustrations on cat food products.
Our focus is to develop an understanding of what makes a healthy and happy cat based on our products and illustrated packaging.
Project |05 Advertising Illustration
Friday
Most of will look to Friday as the most favourite day of the week as it ends the stressful working and school week. Quote: “All work and no play makes Jack a dull boy” thus explaining the concept of the 3 part series. Based on the demanding workload results a mundane routine causing a feeling of emptiness that could be unhealthy to one’s mental health. The illustration expresses the simple message of making a motivating decision to go out and do something. It could be a relaxing cup of coffee with friends, a movie, sports or a walk in the park etc. This will definitely relax your mind off the stress and ready for another week.
Project |05
Project |06 Character Montessori
Textbook
The series to guide and educate Character Montessori students age from 3 years old to 5 years old developed into a textbook which the admin will get the teachers to use for character classes throughout the whole year.
The series aims to nurture good behavior and proper manners so that the children are aware and discipline.
Project |06
Project |07
Project |07 The Redbull Canvas
Cooler Project 2013
We’re excited to be bringing the Red Bull Canvas Cooler project to a Singaporean stage! This project will open doors for passionate student artists to be inspired and mentored by locally and internationally renowned artists throughout the creation of their unique Red Bull cooler.
The Red Bull Canvas Cooler (RBCC) project has taken place in different parts of the world, giving wings to emerging artists across the globe, most recently touring the US, Italy and Japan with unique formats in each city. What does this mean for you?
Project |08 Final Year Project
HOTEL 2030
'Hotel 2030’ is a collection of visuals that expresses the challenges, consequences and choices forecasted for a more dynamic singapore by the year 2030. It has become a place that welcomes and open its doors to everyone that wishes to come and go without any commitment to loyalty and patriotism. This circles around the idea of the routine of how a hotel operates.
This project aims to direct and lead the audience to a solution that benefits the interest of the people. We hope to inspire thoughts and produce answers from our hearts because fear spawns from ignorance and humans are naturally afraid of what they do not understand.
Project |08
Project |09 Makan Series
Ma·kan·lo·gy
/mahkanˈlawgee/
Noun
“Makan” which is to eat, refers to the anatomy of origin, evolution of local foods in Singapore and why we love them. Makan Singapura Deconstructed.
Project |09
Project |10 Toy Designs
Ma·kan·lo·gy
/mahkanˈlawgee/
Noun
“Makan” which is to eat, refers to the anatomy of origin, evolution of local foods in Singapore and why we love them. Makan Singapura Deconstructed.
Project |10
Project |11 Interface Web Design
Momo Ice Cream
"The way to a person's heart is through their stomachs"
We are spreading the love through our magic fingers working hard in the kitchen to satisfy the adventurous curious pallates.
Project |11
